
I started hoarding TTC tokens last week. After all, it is a simple human response to TTC’s plan to increase fare while proving no additional value to riders.
According to the Metro article, the TTC has acknowledged that riders reacted negatively to the proposed fare increase and that the TTC should have been prepared better for this. So you would think the TTC would re-think their fare increase plan. Maybe point out some added value after the increase. Nope. Instead, the TTC chose to ration token purchases…and now stop token sales altogether!
That is some brilliant monopolistic thinking. Since when is a token a scarce resource? Isn’t access to use the TTC a public service? It’s not like the token are free. Doesn’t that sound like recent Venezuelan water rationing?
Well, so the TTC can’t cope with change very well. That’s nothing new. At least the riders disapproval is being heard. However, it makes you wonder why the TTC chose to run on proprietary currency like tokens in the first place? Why can’t you buy fares using a credit card in 2009? Why is a bus driver unable to give out change for a $20 bill? Why is money in cash boxes never counted? Why are there only 2 lines in a city of over 5 million people? Why doesn’t the subway reach the Toronto International airport? Is it because visitors to Canada do not have tokens or Canadian cash when they arrive? So many questions …you can think about while standing in line to buy TTC tickets.
In the meantime, riders can do more to make their disapproval for the TTC heard. Hit the TTC where it really hurts. Yes, their cash inventory. I am not suggesting to steal, only to prove a point that there is one more thing at the TTC does not work. The TTC collector booth system is an ancient system designed to fail or at least with limited capacity. The cash box has a fixed volume (even if there is a larger container hidden underneath). Care to make an experiment? Let’s assume that every rider was to pay his or her fare in pennies. That’s 275 little copper coins per rider. How long would is take before a subway collector cash box is full during rush hour?
So, go ahead and reach for your penny jar this week! Let’s see if it makes the news.
